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XPEL Brand Guidelines

Empower Your Promotion Efforts with XPEL's Digital Brand Assets

Welcome to the XPEL Brand Guidelines, exclusively for our customers. Access XPEL logos and learn best practices. Browse through organized groups of assets and download the materials you need to create compelling marketing materials, showcase our products, and reinforce your professional identity. With the XPEL Brand Guidelines at your fingertips, you have the tools to elevate your brand presence and drive success. Start exploring.

PANTONE® - Black 6 C

PANTONE® COATED

sRGB 0, 0, 0

HEX 000000

CMYK 60, 40, 40, 100

PANTONE® - 1235 C

PANTONE® COATED

sRGB 253, 181, 33

HEX FDB521

CMYK 0, 32, 96, 0

Paper - White

PANTONE® COATED

sRGB 255, 255, 255

HEX FFFFFF

CMYK 0, 0, 0, 0

PANTONE® - 427 C

PANTONE® COATED

sRGB 219, 211, 213

HEX D1D3D5

CMYK 17, 12, 12, 0

PANTONE® - 2461 C

PANTONE® COATED

sRGB 26, 147, 146

HEX 1A9392

CMYK 81, 23, 45, 2

PANTONE® - 2376 C

PANTONE® COATED

sRGB 80, 90, 114

HEX 505A72

CMYK 0, 0, 0, 0

PANTONE® - 2033 C

PANTONE® COATED

sRGB 201, 69, 67

HEX C94543

CMYK 15, 87, 76, 4

LOGO DON’TS

Adhering to strict brand guidelines demands adherence to essential rules governing logo usage. Crucially, avoid cropping the logo, which undermines its integrity and visibility. Always ensure ample clear space around it for maximum impact. Additionally, refrain from distorting, skewing, or rotating the logo, as these alterations compromise its original design intent. Maintain simplicity by presenting the logo in black or white without additional colors or strokes. Avoid offsetting, gradients, patterns, or fills to preserve its visual clarity and consistency.

Furthermore, please do not alter the logo’s proportions or introduce special effects like shadows or glows, which can detract from its professional appearance. Maintain a clean presentation by avoiding overlap with other graphical elements or text. Lastly, exercise caution in contexts that compromise legibility, impact, or resolution. The logo remains a reliable symbol of the brand’s identity and values by upholding these guidelines.